Billions of websites and more than two billions of users, it is very difficult to design a website that will grab visitor attention. For those who plan to either jump-start or redesign a website, here are several useful stats that they should take into consideration before starting the whole process.
The power of digital influence
- 89 percent of customers search the web before making a purchase
- 60 percent of people go to the brand or product website to find relevant information about it.
- 75 percent of users admit they decide on a company’s credibility based on its website’s design.
Should I stay or should I go?
You have only 17/50 milliseconds to attract your customer. This is the time needed for a person to decide whether he or she finds your website appealing. 100/400 milliseconds is an average length of a blink of an eye.
2.6 seconds is the time needed to a user’s eye to land on the websites area that influences his or her first impression.
Google Research Blog recommends making a subtle balance between the two:
Visual complexity and prototypicality
“Designs that contradict what users typically expect of a website may hurt users first impression and damage their expectations.” Google says.
They see me scrolling
Contrary to the views that most content should be placed above the fold. People are actually very comfortable with scrolling
- 76 percent the number of pages on which people used a scroll bar
- 66 percent of attention dedicated to contents below the fold on a normal media page
- 22 percent the percentage of pages scrolld all the way to the bottom
Mobility is dictating the trends in website design too
- 67 percent of users is more likely to purchase a product or service from a mobile friendly site
- 48 percent of users who had a bad expericne with accessing a business website from a mobile device thought the business didn’t care
- 62 percent of companies that designed a website for mobile devices reported increased sales.